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B2C Lead Generation Campaigns


Mr. Reinhart worked over four years on numerous marketing campaigns for the leading contact lens manufacturer in the United States.

ACUVUE Brand Contact Lenses Consumer WebsitePlanned and executed:

  • A consumer website (acuvue.com).
  • Two eye care professional websites (ecp.acuvue.com, The Vision Care Institute).
  • Numerous promotional microsites to support advertising campaigns.

MTV campaignManaged numerous lead generation advertising campaigns:

  • Integrated promotions tied into a variety of partners.
  • Targeted display media, rich media.
  • Targeted Cost Per Acquisition (CPA).
  • Million dollar Search Engine Marketing budget.

Mobile marketingMobile marketing campaigns:

  • Sales lead acquisition through SMS text messaging.
  • Sweepstakes entries through SMS text messaging.
  • Customer registration through SMS text messaging.
  • Outbound text messaging to opt-in lists.

Instant message game skinPlanned and implemented a variety of instant messenger campaigns:

  • Industry-first sales lead generation via IM
  • Automated attendant chat.
  • Interactive IM skins.
  • Integrated lead generation.

Johnson & Johnson Marketing Excellence AwardJohnson & Johnson Marketing Excellence Awards (2 First Place, 1 Second Place) in 2005-2006.

View more examples from our portfolio.