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Branding yourself online: An introduction for small business owners


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This is a brief overview of the critical steps every small business owner should follow to introduce and manage their brand online. You can view it as a slide show and listen to the 12 minute audio recording of this presentation.

Topics include:

  • Defining what you are best at and what you want to be known for.
  • Assessing your current branding and competition.
  • Planning.
  • Creating your primary destination and profiles.
  • Building your networks.
  • Adding constructively to online conversations.
  • Taking it to the next level.

Originally presented on 04/24/2009 at the Bridgewater Business Strategy and Networking Group.

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Thanks, I really appreciate it.
-Roland